Suzie Yorke
Founder of $100M+ Brand Love Good Fats
11X Ironman racer
20+ years in 5 CPG MultiNationals
Board Member, Marketing & Fractional CMO

"She did it: her inspiring $100 Million Start-up Story at Age 50"
For decades, Suzie Yorke was trapped in the common misconception about fats and sugar, until reading "The Big Fat Surprise" by Nina Teicholz transformed her understanding of nutrition. This revelation, combined with her marketing expertise, inspired her to tackle a significant gap in the food industry: creating healthy, low-sugar foods rich in beneficial fats, with a particular focus on chocolate – a food that had strayed far from its nutritious origins dating back to 3500 BC.
Armed with a new motto to "bring health back to chocolate," Suzie embarked on an entrepreneurial journey that would prove both challenging and enlightening. Despite facing numerous obstacles, including an unexpected autism diagnosis and the devastating impact of the pandemic on her business, she remained steadfast in her mission to revolutionize the chocolate industry.
Drawing from her previous business experience and marketing acumen, Suzie developed a formula for healthy chocolate that challenged industry standards: no sugar, enhanced with supplements, single-sourced, and free from chemical processing. Her innovative approach would eventually lead to the creation of her second multimillion-dollar healthy food brand, "FourX Better Chocolate."
Throughout her journey, Suzie discovered that the path to wellness extended beyond mere nutrition into the realm of personal growth and self-discovery. Her story interweaves expert marketing insights with revelations about the decades of misinformation surrounding saturated fats, while also exploring the complex dimensions of chocolate production, sustainability, and fair trade practices.
"Suzie's Chocolate Book!" is more than just a business memoir – it's a testament to the power of perseverance and the potential for one person to make a meaningful impact on public health. Through her narrative, readers are invited to examine their own relationship with food while learning about the transformative potential of good fats and the importance of questioning long-held nutritional beliefs.
