Services - Fractional CMO

"Suzie gave fantastic MasterClasses to our Cohort, helping them quickly understand the fundamentals of Brand Positioning, roll up their sleeves and write their own Positioning and Business Plans and feel they have the tools to drive growth” Marla Larock, President of District Ventures

Fractional CMO

What is a Fractional CMO?

A Fractional CMO is a highly experienced marketing executive who provides strategic leadership to businesses on a part-time or contract basis. Instead of hiring a full-time Chief Marketing Officer, companies leverage a Fractional CMO to drive growth, build brand positioning, and execute high-impact marketing strategies—without the overhead of a full-time salary.

This approach is ideal for startups, scale-ups, and mid-sized companies that need executive-level marketing expertise but aren’t ready for a full-time hire.

At the core of my approach is "Suzie’s 4P’s Method"—a results-driven framework that ensures brands scale effectively and sustainably:

✔ Positioning: Crafting a strong, differentiated brand identity that resonates with the right audience.
✔ Product: Aligning innovation, formulation, and packaging to meet market demand.
✔ Pricing: Developing pricing strategies that balance value perception and profitability.
✔ P&L: Driving smart marketing investments that maximize revenue and long-term growth.

By applying my proven method, I help brands accelerate growth, navigate market shifts, and build long-term competitive advantages.

The challenges in CPG and brand building aren’t getting easier.
I’ve been in the trenches and know what it takes to break through tough market conditions and accelerate growth.
Here’s where I can help:

Re-starting Growth: When sales stall, I know how to get momentum back.
Restructuring for Profit: Fixing margin gaps, pricing models, and cost inefficiencies.
Portfolio Optimization: Determining which SKUs to keep, which to cut, and where to focus.
Re-branding & Re-positioning (Mother Brand): Elevating your brand equity and ensuring your positioning is either unique or better to create a sustainable competitive advantage.
Innovation (Category, Line Extensions): Identifying whitespace and building winning innovations.
Breakthrough Campaigns: Developing standout campaigns that drive real business impact.

Previous Clients:

“Suzie’s 4’Ps Method™"

These simple tools are all you need for your company/brand to help anchor first/foremost with the strongest Positioning. Sign up here and you will get a FREE copy

Previous Clients:

“Suzie’s 4’Ps Method™"

These simple tools are all you need for your company/brand to help anchor first/foremost with the strongest Positioning. Sign up here and you will get a FREE copy

Services - Fractional CMO

Fractional CMO

What is a Fractional CMO?

The challenges in CPG and brand building aren’t getting easier. I’ve been in the trenches and know what it takes to break through tough market conditions and accelerate growth. Here’s where I can help:

Re-starting Growth: When sales stall, I know how to get momentum back.

Restructuring for Profit: Fixing margin gaps, pricing models, and cost inefficiencies.

Portfolio Optimization: Determining which SKUs to keep, which to cut, and where to focus.

Re-branding & Re-positioning (Mother Brand): Elevating your brand equity and ensuring your positioning is either unique or better to create a sustainable competitive advantage.

Innovation (Category, Line Extensions): Identifying whitespace and building winning innovations.

Breakthrough Campaigns: Developing standout campaigns that drive real business impact.

Previous Clients:

“Suzie’s 4’Ps Method™"

Previous Clients:

“Suzie’s 4’Ps Method™"

The challenges in CPG and brand building aren’t getting easier.
I’ve been in the trenches and know what it takes to break through tough market conditions and accelerate growth.
Here’s where I can help: